What do we carry?
When we design a new bag, (we’ve just completed the 2016 range) we have to think about certain things. Obvious things one might say – such as, what is this bag going to be for, where will it be used and then, what will it be used to carry. For me, it’s the obvious and simple questions that I like to take a step back and think about.
Non specialised bags for specialised purposes.
Our bags are simple, they will always will be an everyday bag – that is the core of what we do – but when you think about it, they carry a lot of really expensive equipment, in my case, a laptop and Chromebook, a battery backup thing, 2 notebooks and a Sony camera. All items I don’t give a second thought to, but to replace would hit my wallet in excess of 3 thousand pounds – three grand… and this doesn’t include software and files etc.
So how do we tackle this with design, how are our bags going to protect your stuff… well each of our bags is over constructed, over engineered and made for one purpose, to last. Now this might seem a simple answer, but the best way to care for expensive equipment is to care for it in the right way, so knowing your bag isn’t going to fall apart is critical. The fact we’ve just designed a totally new type of 24 oz canvas that to cut and stitch requires specialist equipment is just part of the story.
Which brings us onto this video – one area of weakness in a bag are it’s seams, through design we can minimise seams, this is part of the aesthetic of our bags, but panels need to be stitched together, so we stitch them more than once, then bind them – because we don’t use linings we bind the seams with nylon tape for neatness but most importantly strength, protecting the inner stitches with extra stitching might sound like overkill, but it adds literally tonnes of strength to most important areas.
Stitching seams might also sound quite simple – and we keep it as simple as possible, however last week we’ve identified that adding seam binding manually is inefficient, and so we’ve invested in a range of new machinery.
Here’s the video I was sent last week – manually binding the seams of a new messenger bag.
Rivets on bags are also an area of design we’ve been looking at, our rivets are aesthetically pleasing, and functional – each being added at a point of stress.
Sometimes however our bags can’t give you luck – $13,238.86 left in a NYC taxi – by Casey Neistat. Or can they – I haven’t mentioned yet that we are working with something called the Khadi Board of West Bengal, an organisation that we’ve been certified by, to use authentic, hand made, hand woven fabric from villagers in West Bengal – who not only get paid correctly for their wares, but also benefit from protection from exploitation, education and funding otherwise unavailable. So perhaps one of our bags will also bring you luck.